Say goodbye to Kellogg’s and hello to “Kellanova”.

The new name was a decision made last year in order to split the $31.3 billion giant into two companies. WK Kellogg Co will focus on the main cereal sector, including Froot Loops, Special K, Rice Bubbles etc. Meanwhile, Kellanova will become a “global snacking powerhouse” –  this half of the company will focus on other brands like LCMs.

Our favourite cereals including Coco Pops, Crunchy Nut and Sultana Bran will keep the iconic Kellogg’s logo.

 

Love this? You’ll love this bit from Will & Woody – catch the boys weekdays from 4PM on KIIS 1065